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Setting The Scene: New Worlds For Brand Experiences
In a digital world, not far, far away....
Many digital experiences have become flat unimaginative two-dimensional interactions, coded for convenience and speed in a world where nanoseconds count if a brand is to capture the imagination of an ever-scrolling user.
The advancement of XR presents exciting immersive spatial opportunities, to reshape how brands can expand the digital canvas to entertain their audiences and grow deeper advocacy.
Recent product launches in Spatial Computing technologies and content show, that there is a growing appetite for transformative experiences that shift the way we interact with brands.
Through the creation of unique XR experiences:
Employees can gain an invigorated sense of shared purpose, with greater input when shaping their inspirational work experiences/propositions and benefit from more engaging training.
Organisations can realise real-world retail propositions with agility whilst gaining valuable insights into their customer's evolving preferences.
Brands can tell richer, more imaginative, personalised stories that entice greater interaction and deeper engagement with their propositions, products and services.
Immersive Brand Storytelling
Imagine a world where brand interaction becomes a playful adventure, a digital experience where users can explore a brand's values, vision, and unique colleague /customer proposition. This XR vision is a journey into the heart of Spatial Computing, where joy, playfulness, and brand
narratives converge.
To Craft An Immersive XR Brand Experience
A studio visioning project using our 4ds process to design immersive spatial digital concepts and demonstrate the value they can bring to creating unique, memorable brand experiences.
The brief we set ourselves was to envision an immersive world that optimises our brand’s unique spirit, ethos, personality and visual identity. A world envisioned to engage visitors and illustrate the limitless potential of XR in brand storytelling. Our goal was to create a brand journey that would captivate users, infuse an element of playfulness, and demonstrate the added dimensions that Spatial Computing can bring to crafting brand interactions.
An Evolving Brand World
Welcome to Ape Sanctuary. This visionary XR world charts our journey to explore the power of immersive multi-sensory brand storytelling.
Within this imaginative virtual realm, iconic Ape Houses nestle in the jungle tree canopies, built as dynamic showcases for our interconnected design capabilities. The experience transforms the jungle into a collaborative arena where innovative design concepts come to life. Ape Sanctuary seamlessly blends workspace visions, brand identity and spatial project galleries, retail test labs, and immersive theatres, to create an inspirational environment tailored for our creative team, partners and clients to collaborate.
A unique Augmented Perspective Experience....a natural habitat for Ape Designs.
Design Vision
Ape House #1: The Retail Lab
As one of our brand's key capabilities is designing & realising innovative physical retail concepts, this first Ape House incorporates an XR space harnessing the power of digital twins. Using XR tools clients test, learn, adapt, train & launch new concepts with unparalleled agility, performance and cost savings.
Design Vision Coming Soon
Ape House #2: The Studio
This is the creative engine room of the XR world. A vision of Ape Designs' dream studio, modelled on our experience design manifesto for the optimum collaborative creative workspace. This is a virtual Maker Space. An XR playground for creative partnerships built to inspire & craft innovative design solutions.
Design Vision Coming Soon
The Globe
At the heart of the world is our XR Theatre. Our home for performance, presentations and inspiration. An immersive arena for ideas, where visitors connect & share with the creative community. The Globes external structure is a living digital canvas, broadcasting digital art, projecting ideas, and provoking discussion.